Are you tired of creating amazing content and offers but feel like nobody’s paying attention?
Organic social media can be a bitch like that, making it difficult to be seen and even tougher to build your audience.
But slow organic strategies aren’t the only option you have to build your audience online.
Today I’m unpacking how high converting Facebook Ads and funnels are the KEY to consistent audience building and daily sales.
I’m Genevieve Rachal. A Facebook & Instagram ads strategist and online marketing coach who helps creative business owners master digital marketing strategies that provide more time freedom, greater life/work balance and increased income possibilities.
And if you’re ready to grow your audience daily and make consistent sales of your online course or coaching program, implementing a paid ad and funnel strategy are key to automating the marketing of your online business.
With that said, Here’s why facebook ads and funnels are the answer to quickly building an audience in your online business
You Need To Get More Eyeballs on Your Content and Offers
Regardless of how often you post your organic content, or tell your audience about your offer, without a steady stream of traffic coming your way you really only have two options:
Option one: Keep creating new offers to sell to your existing audience
Option two: Keep marketing the same offer to a tapped out audience in hopes that someone will finally change their mind.
Both of these tactics are absolutely exhausting and create more work for you in the long run.
When it comes to marketing it really is a numbers game.
A fraction of people are going to even see your posts, a fraction of those people are going to click on it, a fraction of those people will sign up for your free thing, and a fraction of those people will buy your offer.
That’s a very small portion of the original number of peeps that even see your shit that you can expect to actually turn into a paying customer.
There’s obviously real industry standards when it comes to those percentages of people. But the end result is the same. You need new people discovering you on a daily basis in order to hit those large revenue goals.
Facebook and instagram ads make getting those initial eyeballs a breeze along with growing your email list and your social following, plus allowing you to build your audience and make sales daily
Getting In Front Of The RIGHT People
Which brings me to the fact that not only can you get in front of more people with paid Facebook and Instagram ads, they also allow you to hyper-target your audience.
That means selecting a specific group of demographics, interests or behaviors to get your content and offers in front of the right people and doing it incredibly fast.
There’s a bit of magic that happens when your offers and content are exposed to more of the people who actually care what you have to say and actually WANT and NEED what you offer.
Not only will you start to grow an online audience faster and see your email list explode. You’ll also start to see a crazy increase in your conversion rates.3. Become an authority
Blogs are a great addition to your site as they give you the ability to create authoritative content. They also help you establish credibility and become an expert in your field. Moreover, they provide you with an opportunity to build an audience that will help push your company’s brand recognition.
Building Relationships With Real People
In the world of digital marketing it’s sooooo important to remember that theres a real living breathing human on the other side of that screen.
While building relationships with your ideal audience has always been a key part of growing a thriving coaching and course creation business, these days it’s more important than ever.
In the digital marketing landscape of 2024 there’s
- more competition
- more noise
- more people saying the same shit you’re saying with the same testimonials and results.
So how are you supposed to stand out in a crowded space and build real relationships with your audience, while also managing a thriving business, managing a household and doing all the things you want to be doing in your free time?
Ads and funnels not only automate growth and sales, they can also be indispensable tools in accelerating trust to build those important relationships.
Using simple automated funnels can help you create the multiple touch points needed to grow and nurture those relationships.
Most people don’t just see you once and pull out their credit card. In fact, marketing studies show ghat the average number of touch points is 8 before someone makes a purchase!
So many coaches and course creators underestimate the sheer volume of exposure necessary for any offer to be effective, even when it’s free.
But once you get yourself in front of a potential client with paid ads, you can easily use your funnel to take them from “hey we just met” to “I love you take my money”
And the relationship doesn’t just end because they hand over their credit card. This isn’t wham bam thank you Ma’am. Those same ads and funnels can help you retarget and nurture your existing audience to stay top of mind.
Data – The D WORD
Let’s get nerdy for a minute shall we? Another solid reason to use Facebook ads and funnels to grow your audience is because they provide a ridiculous amount of data.
When you know what numbers to look at, and how to interpret those numbers you can get immediate feedback on your strategy and know real fucking fast whether it’s working or not.
Having the right data at your fingertips enables you to adjust your strategy in real-time, rather than wasting weeks or months on something that just not working. And while no one wants to spend their time in business analyzing all that crap. It’s a nice to have when you have solid numbers and aren’t just basing your marketing on your gut….or what you THINK your people want.
Okay, now that you’re armed with all this amazing knowledge about how Meta ads and funnels can change the game for your coaching or course business you’re probably wondering WHAT’S NEXT, Genevieve?
Apply it, of course! Seriously, if you’re ready to create an easy to implement paid ad strategy that aligns with your business goals AND your budget your next step is to join me in The Ad & Funnel Lounge.
In less than 90 days you can have a system set up and running that gets your organic content in front of people who actually care what you have to say.
AND consistently brings you leads and new sales. 🥳
While you spend time with your family and loved ones, sipping $20 cocktails on the beach, taking more naps.
You do you, Boo.
Head over and join us in the lounge and finally check traffic and sales off your to-do list for 2024.